Meet the team

Highly experienced and fully qualified

Stuart Bryant

Chairman and Director – Certified Financial Planner™, Chartered Wealth Manager

Stuart has, since 1976, been advising both business owners and private clients on a wide variety of strategic planning issues, and has helped many people to achieve their dreams and ambitions of attaining financial independence and peace of mind.

Stuart specialises in designing investment strategies for individuals and both private and corporate pension schemes. He has developed a unique approach to investment planning, which provides a high degree of security whilst, at the same time, maximising the potential upside of the investments.

Stuart is a Certified Financial Planner™ professional and a Chartered Wealth Manager: qualifications that require the holder to have the highest ethical and professional standards and which are renewed annually. Stuart also holds the Chartered Institute for Securities and Investment (CISI) Investment Management qualification.

He is a Member of the Personal Finance Society (by diploma) and a Chartered Fellow of the CISI.

Stuart was born and educated in Bristol and, during the first 10 years of his occupational life, worked in the food retail industry. Following a change of career in 1976, Stuart and his wife, Carol, formed a partnership, later to become SDB Strategic Planners Limited.

Stuart is a keen sportsman and fitness enthusiast, with an unquenchable thirst for knowledge. He is a highly motivated, positive individual and it has been said that an hour with him can be something of a tonic, but he would be too modest to say that himself!

Stuart is happily married to Carol; their home is in Endon, Stoke-on-Trent


Jo Watt

Director – Certified Financial Planner™, Chartered Financial Planner, Chartered Wealth Manager

Jo joined the financial services profession in 1988. She started her career as a general practitioner, advising on all aspects of financial planning, then moved into the field of corporate pensions, specialising in Small Self-Administered Pension Schemes.

Jo joined SDB Strategic Planners Limited in 1994 and was appointed to the Board as Director of Financial Planning and Investment Services in March 2000.

Specialising in designing investment strategies for private clients and both private and corporate pension schemes, she has a wealth of experience in advising clients in all aspects of the creation and preservation of wealth.

Jo was the first female in Staffordshire to become a Certified Financial Planner™ professional and in June 2013 she achieved the highly prestigious Chartered Financial Planner qualification. In March 2015 she was awarded Chartered Wealth Manager status. Holding these three titles distinguishes an individual from the mass of practitioners, signalling the attainment of qualifications and the continuing pursuit of the highest professional standards.

Jo also holds the Chartered Institute for Securities and Investment (CISI) Investment Management qualification. She is an Associate of the Personal Finance Society and a Chartered Fellow of the CISI.

She is a positive and highly motivated individual and enjoys being able to help clients realise their dreams, aspirations and ambitions.

Jo has a Degree in Sport and Recreational Studies and is a fitness enthusiast. She has a keen interest in nature and wildlife conservation and having lived in Africa for a number of years, enjoys holidaying there as frequently as she can.


Andrew Sheffield

Chartered Wealth Manager

Andrew joined the company in October 2013.  Andrew specialises in investment management and is a member of the Investment Committee.  Andrew assists both Jo and Stuart with all the asset allocation decisions for client portfolios and helps to generate investment ideas.  Andrew is also responsible for the investment research.  Andrew is a Chartered Wealth Manager and a Chartered Fellow of the CISI.  In his spare time Andrew regularly goes to the gym and supports Carlisle United Football Club.

Jill Lally

Financial Controller

Jill joined the company in September 1987 as a YTS and is now the company’s Financial Controller.  Outside of work, Jill enjoys spending time with her family and walking the family dog.

Janet Quinn

Janet joined the Company in May 2000 as a Part Time Filing Clerk and then progressed into working in the Accounts Department and providing Reception Support. Besides walking holidays in the UK and beach holidays in Portugal, Janet likes her regular shopping trips to the Trafford Centre.

Amanda Stanway

Amanda joined the company in September 2001 and has worked in the Financial Services industry for many years.  Amanda’s main role is assisting Jo and Stuart with providing our bespoke investment service to clients, whilst helping to develop and nurture our team.  Outside the office Amanda enjoys both family and social time.  She is a keen fitness enthusiast, has won a national cycling challenge and takes an active role in local gym activities.

Sue Beardmore

Sue joined the company in December 2002. Along with supporting Reception, Sue assists Stuart with various projects including maintaining the company website and preparing newsletters and blogs for issue.  Sue enjoys cycling, walking and visiting family in Austria whenever possible.  Please contact if you would like to receive our Investment View.

Client Testimonials

The professionalism of SDB speaks for itself. Throughout our long relationship with the firm we have been helped at every stage to plan realistically and sensibly. The quality of the advice is clear to us now, in that the plans, once distant, are now becoming a reality.- IW & JW, Cheshire